
In communities grappling with economic uncertainty, young entrepreneurs often face challenges that go beyond access to finance or business skills. Unaddressed stress, trauma, and self-doubt can quietly limit their ability to seize opportunities and grow their enterprises.
Recognizing this, the MESMER Programme, a partnership between the Mastercard Foundation and First Consult (FC), integrated a Psychosocial Support (PSS) component as part of its commitment to strengthening micro, small, and medium enterprises (MSMEs). This intervention, implemented in collaboration with Aha Psychological Services, set out to restore mental well-being, an essential first step in building resilience and paving the way toward bankability.
Impact Across Six Regions
The first phase of the PSS component has now concluded, leaving a profound impact. More than 16,000 enterprises, both informal and formal—were reached across six regions of Ethiopia, particularly in conflict-affected areas where trauma had disrupted lives and livelihoods.
Through counseling sessions, group workshops, and tailored support, enterprise owners were able to:
- Process trauma caused by conflict and instability.
- Rebuild confidence in themselves and their business potential.
- Regain agency, enabling them to take control of their futures.
For many, this intervention was the critical foundation needed to reimagine what sustainable growth and financial independence could look like.
Celebrating Strength and Resilience
Closing ceremonies in Dessie, Mekelle, and Nekemte marked the end of phase one, but the stories of determination shared by participants reflect that this is only the beginning. Entrepreneurs spoke of renewed hope, fresh vision, and the confidence to pursue opportunities that once felt out of reach.
Their journeys highlight a powerful truth: mental wellness is not a luxury, it is a prerequisite for economic resilience. By addressing the invisible barriers of stress and trauma, the PSS component is helping enterprise owners unlock their full potential and move steadily along the pathway to bankability.



Looking Ahead
As MESMER moves into its next phase, the lessons learned from PSS interventions will continue to inform how support is delivered. The integration of psychosocial well-being into enterprise development demonstrates a forward-thinking approach, recognizing that sustainable economic growth is rooted in both financial and emotional resilience.
The stories emerging from this first phase stand as a testament to the strength of Ethiopia’s entrepreneurs and the transformative impact of holistic support systems.