Announcement: MESMER Launches Digital BDS Platform to Support MSMEs in Ethiopia

February 11, 2025

The MESMER Programme has launched a new Digital Business Development Support (BDS) platform to empower Micro, Small, and Medium Enterprises (MSMEs) in Ethiopia grow and improve their businesses regardless of their location. This technology-driven platform brings expert guidance, training, and resources, accessible anytime, anywhere to MSMEs. No more barriers, no more downtime, just seamless access to business growth and knowledge.
“The fact that the course is self-paced and accessible any time makes it easier and convenient for them hence boosting sense of empowerment and self-reliance.” said Kenno Itana, Programme Lead of MESMER.

Practical and Easy-to-Use Platform

The platform offers eight training modules in Amharic, Afaan Oromo, Af Somali, and Tigrigna. These modules cover key business and financial skills that MSMEs need to grow and sustain their operations.

Key Features of the Training Modules:

  • Video content: Breaks down complex ideas into simple, practical tips.
  • Offline course notes: Helps participants review and understand topics better.
  • Interactive quizzes: Ensures participants understand each topic before moving forward.
  • Progress tracking and certification: Recognizes participants’ efforts and encourages them to keep learning.

The platform emphasizes practical skills, ensuring that participants can immediately apply what they learn to their businesses.

Using Technology to Reach More Entrepreneurs

The Digital BDS platform integrates a Learning Management System (LMS) with a Telegram bot. The LMS helps users easily navigate courses, track their progress, and receive certifications, while the Telegram bot provides a simple way to access learning materials and stay engaged.

As Ethiopia’s economy continues to evolve, MSMEs need the right skills and tools to succeed. The Digital BDS platform is designed to meet these needs, helping entrepreneurs adapt to changing market conditions and contribute to the country’s economic growth.

“MESMER aims to enhance the bankability of MSMEs by providing innovative and impactful support. This platform integrates seamlessly into that vision by enabling entrepreneurs to build capacities, overcome obstacles, and achieve long-term self-sufficiency.” Habtamu Ertiro, Development and BDS Manager at MESMER.

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