Awaqi
Partner
FC, Mastercard Foundation, Ministry of Labors and Skills
Sector
Education, Skills
Target
- 300,000 jobs in 10 IPs
- 300,000 youth trained & employed
- 15,000 MSEs supported
- 250 large enterprises linked with 1,250 SMEs
Regions
All Regions of Ethiopia
Awaqi is a youth-centered online mindset, soft skills, entrepreneurship and employability skills training and information sharing platform gearing towards enterprise development and employment creation.
It includes evidence-based short inspirational and motivational videos, training materials, internship, training and job opportunities for young people. It also serves as an online guidance and coaching hub for young entrepreneurs to enable them create micro, small and medium enterprises (MSMEs) and diversify windows of opportunity.
Strategic Focus Areas
- Upskilling Youth – Awaqi provides training on mindset, soft skills, and entrepreneurship to prepare young people for the workforce and help them navigate their career journeys with confidence.
- Developing Competencies – By offering tools, guidance, and resources, Awaqi empowers youth to invest in themselves and build competencies that ensure long-term professional growth and resilience.
- Sharing Information – The platform disseminates inspirational, educational, and practical content while connecting young people with opportunities that enhance their career and personal development.
- Employment Linkages – Awaqi bridges the gap between young job seekers and employers by facilitating internships, job placements, and employment opportunities.
- Supporting Entrepreneurs – Aspiring entrepreneurs receive tailored business advisory support to help them launch, sustain, and scale their ventures, fostering a culture of innovation and self-employment.
Target Achievement to date
550,000+ Followers
Across 6 major digital platforms, Awaqi has built a vibrant community of young people actively engaging with its content.
12.3 Million Average Monthly Views
Our content consistently attracts wide attention, reflecting strong trust, relevance, and impact among youth audiences.
128,000+ Youth Trained
Through tailored training in mindset, soft skills, employability, and entrepreneurship, Awaqi equips youth for meaningful opportunities.
Knowledge Pieces
Other Publications
Interest-Free Banking in Ethiopia – An Analysis of Product Offerings and Market Adoption
Restoring Resilience: MESMER Programme Concludes First Phase of Psychosocial Support
